2010 Mustang to Be Revealed on SPEED Channel on Tuesday
DEARBORN, Mich., Nov. 13, 2008 - When the wraps come off of the modern, more muscular new 2010 Ford Mustang late Tuesday, enthusiasts can be part of the moment they've been waiting for.
On the eve of the Los Angeles Auto Show, the new 2010 Mustang will be revealed live to Mustang enthusiasts at Barker Hangar in Santa Monica, Calif. Plus, SPEED will broadcast the same-day tape-delayed reveal nationally on SPEED at 11:00 p.m. (EST). Simultaneously with the reveal, the Mustang Club of America will host nine regional reveal events at local movie theaters, where Mustang enthusiasts can see a special live feed of the broadcast.
"This is the day true Mustang fans have been waiting for," said Paul Randle, chief engineer for the 2010 Mustang. "Our loyal Mustang customers have been counting down the days until we unveil the new generation of this iconic American muscle car, and now it's our turn to surprise and delight."
SPEED, with hosts Mike Joy and Tommy Kendall, will broadcast a one-hour program starting at 11 p.m. EST. Kendall drove a Ford Mustang to three straight SCAA Trans-Am Series titles from 1995-97.
"This is a great opportunity to partner with Ford and offer SPEED viewers a cool and unique first look at the latest offering from a truly iconic American brand," said SPEED President Hunter Nickell, whose daily driver is a 2006 Mustang GT. "We're going to have a lot of fun with this event."
Mustang Club of America groups across the country - including Atlanta, Dallas, Houston, Tulsa, Detroit, Phoenix, Denver, Columbus, Ohio, and Tampa - will hold reveal events in local movie theaters. Guests will receive a limited-edition 1:18th scale die-cast 2010 Mustang as well as other prizes. Many locations are organizing Mustang car shows before the reveal broadcast.
Mustang enthusiasts can register to have their Mustangs on display at Santa Monica and the other reveal sites by visiting http://mona.xperience-det.com/2010mustangrevealqa/
"Mustang is more than just a car: It's an icon," said Fritz Wilkie, brand manager for Mustang. "Mustang Nation is a culture built on the stories and passion of more than 9 million Mustang owners. It seemed only fitting to share this exciting moment with the people who made Mustang what it is today."
Starting Wednesday, Mustang enthusiasts can go to www.the2010mustang.com for more new Mustang images, a unique 360-degree exterior view, information on features and a replay of the reveal.
The 2010 Mustang proudly builds on the car's 45-year heritage with a more aggressive, modern exterior design as well as a world-class interior. Mustang receives the latest in technology including available SYNC, voice-activated navigation and a rearview camera system.
Chassis and powertrain improvements pioneered on Ford's extensive racing and special programs have been rolled into the 2010 Mustang as well. The new pony car will deliver more power and better handling, thanks to the development work on the 2008-2009 Mustang Bullitt and lessons learned through the Ford Racing Mustang Challenge series.
The Legends
The Mustang reveal at Barker Hangar begins with a Mustang Club of
America car show highlighting the 45 years of Mustang. Owners from each
year Mustangs have been built are slated for display.
"We're thrilled to be a part of this celebration. The Mustang is legendary and we're all excited to see what's next," said Mustang Club of America president Bill Johnson. "This will be a unique display as well because we have many Mustangs featuring all different years, models, customization, colors and pedigree - a truly once-in-a-lifetime experience."
Ford Racing Mustang legends joining the celebration include:
- Carroll Shelby, world-renowned automotive designer, constructor and driver famous for his Shelby Cobra and high-performance Mustangs
- Jack Roush, the founder of Roush Racing, dominated Trans-Am and IMSA road racing in Mustangs during the 1980-90s, including seven class wins at the 24 Hours of Daytona
- John Force, winner of 14 NHRA Funny Car championships, eight of which have come behind the wheel of a Mustang
- Ashley Force, daughter of John Force, is the 2007 NHRA Rookie-of-the-Year and the first woman to win a professional Funny Car drag racing event
- Dorsey Schroeder, a perennial road racing contender in the 1980s and 90s, he won the 1989 SCCA Trans Am championship and 1992 24 Hours of Daytona in a Mustang
- Parnelli Jones, a versatile driver who won races in several different types of cars, including the 1963 Indianapolis 500, he dominated the 1970 SCCA Trans-Am season with five race victories en route to the series championship driving a Mustang
- Scott Pruett, has won races and championships in various forms of racing, including the both the 1986 IMSA GTO and 1987 Trans-Am championship behind the wheel of a Mustang
- Lyn St. James, a two-time winner at the 24 Hours of Daytona and just one of five women who have successfully qualified for the Indianapolis 500, she also won multiple IMSA GTO races in a Mustang
Also at Santa Monica will be several famous Mustang racing cars:
- 1967 SCCA Trans-Am Terlingua Mustang (series champion)
- 1969 Super Boss - the fastest street-legal Mustang of its time; basis of the "Beat the Boss" program enacted by Bob Tasca Sr., which was designed to improve Ford's performance image
- 1969 Bonneville Mustang Mach 1 - driven by Mickey Thompson and Danny Ongais to 295 United States Auto Club land speed endurance records at the Bonneville Salt Flats
- 1970 SCCA Trans-Am Boss 302 - driven by Parnelli Jones to five race victories and the 1970 SCCA Trans Am championship
- 1986 IMSA GTO Mustang - driven by Scott Pruett to four race victories and the 1986 IMSA GTO championship
- Outlaw Super Street Mustang GT - driven by Bill Glidden, son of Ford drag racing legend Bob Glidden, to nine national championships and more than 300 event victories
- 1992 IMSA GTS Mustang - claimed back-to-back class wins in the 1991 and 1992 24 Hours of Daytona
- 1997 All-Sport SCCA Trans-Am Mustang - won 11 of the 12 races in 1997 in the hands of Tommy Kendall to capture its third consecutive series championship
- 1997 NHRA Castrol GTX Mustang Funny Car - driven by legendary drag racer John Force to the first of eight series championships he's won in a Mustang
- NMRA Pro 5.0 Mustang - the world's first small-block Mustang to break the 7.5-second and 190 mph barriers
- 2008 Mustang Challenge FR500S - driven by Andrew Caddell to the inaugural Ford Racing Mustang Challenge for the Miller Cup championship
Information for broadcast media:
- SPEED television will allow the use of no more than two minutes of footage. Please courtesy SPEED
- When: 10-10:30 p.m. EST on Tuesday, Nov. 18
- KU Satellite: AMC 15 / transponder 7 (analog / full / 36Mhz)
- Uplink Frequency: 14140 H
- Downlink Frequency: 11840 V
- Audio: 6.2/6.8
- Trouble numbers for the Nov. 18th SD Analog feed:
- Main: (310) 575-4400
- Back Ups: (310) 291-4535; (310) 562-8587
- Please contact Kelli Felker at (313) 205-2722 with questions
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