Hertz adds the Mustang GT to its rental fleets
Need a dose of horsepower added to your vacation? Hertz has added the 2012 Ford Mustang GT Premium to its rental lineup as part of the “Adrenaline Collection” that also includes the Chevrolet Camaro SS and the Dodge Challenger R/T. The collection is part of a new marketing campaign built around the question “Are you The Gas or The Brake?” The travel-personality question focuses on how people operate as either the Gas (more aggressive, exciting, adventurous) or the Brake (conservative, reserved, more of a planner), with the corresponding collections to drill home the depth of Hertz’s vehicle lineup.
To generate initial interest, Hertz is offering discounts on weekly rentals. From now through June 15, drivers can save $35 on a weekly rental of a Hertz Green Traveler Collection car using the code PC#156741 in the reservation. Those interested in some muscle can save through June 30, with a $50 discount on a weekly rental using PC#155676 in the reservation.
[Source: MustangsDaily.com]
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