Ford to Unveil New Mustang at Palm Beach
Ford has announced that it will reveal a new limited-edition Ford Mustang live on SPEED TV at the Barrett-Jackson Auction. Serial #001 will be sold at No Reserve by Barrett-Jackson Auction. The auction and unveiling will be held on Saturday, March 31, 2007, 6-8 p.m. EST. Only 500 production cars will be built and proceeds from the sale of #001 will benefit the Carroll Shelby Children's Foundation.
Official Ford Press Release
WHO:
Ford Motor Company and Barrett-Jackson Auction Co.
WHAT:
Mark Fields and Carroll Shelby will unveil a new limited edition Ford Mustang live on SPEED TV at the Barrett-Jackson Auction. Serial #001 will be sold at No Reserve by Barrett-Jackson Auction.
WHEN:
Saturday, March 31, 2007, 6 - 8 p.m. EST
WHERE:
West Palm Beach, Fla., South Florida Expo Center
SIGNIFICANCE:
For the first time in the history of the companies, a new car will be unveiled live on TV to the public during the auction. Only 500 production cars will be built and proceeds from the sale of #001 will benefit the Carroll Shelby Children's Foundation.
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