DEARBORN, Mich., Oct. 15, 2004 – As the eagerly anticipated new 2005 Mustang begins arriving in dealer showrooms, Ford is introducing the newest version of its beloved pony car in a marketing campaign befitting its status as an automotive icon. Themed "The Legend Lives," the advertising approach is built around one truth: The 2005 Ford Mustang is the embodiment of authentic, untamed American spirit.
Ford and J. Walter Thompson USA have teamed to develop a comprehensive marketing plan that draws on Mustang’s heritage and is designed to resonate with today’s customers.
"We want to reach Mustang customers on an emotional level that’s worthy of an American legend," said Rich Stoddart, marketing communications manager, Ford Division. "All of our advertising positions the new Mustang as more than just a car – it’s a one-of-kind automotive icon."